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Meet Pietro

My career started in the creative trenches of the advertising agencies of Milan (Italy) and eventually founding my own design firm to experiment in-context creation of moving experiences (Ferrari, Cibavision, Lancia, Came Group).

Passionate about design-thinking, “running with my own feet” allowed me to follow and embrace emerging digital trends and apply up and coming human-centered design paradigms to pragmatic future visions for my clients.


I relocated to the United States in 2011.

I currently lead product design and growth at series B funded BirdEye, multi award winning, including #60 2019 G2Crowd SaaS company and a Stevie Award. We’re building a revolutionary all-in-one CX platform.

Prior to Birdeye I held UX/Creative positions at Amazon, where I lead product design for next-gen, Fire OS 5 Email, Calendar and Contacts, Tribune Digital (http://www.tribunemedia.com) and Ringcentral (http://www.ringcentral.com) in its crucial pre-IPO period, leading major Go To Market, Product Design and Branding initiatives.

I got my degree at the Scuola Internazionale di Grafica in Italy, where I also taught Art Direction and Graphic Design.