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Ferrari Tribute to Mille Miglia

“The world’s most beautiful road race” is how Enzo Ferrari described the Mille Miglia. Times and fashions have changed and the speed trial, last officially staged in 1957, has been transformed into a historic re-enactment.


That said, its charm and fascination remain the same: unique cars, a genuinely enthusiastic crowd and a 1,400-kilometre-plus route north to south and back along Italy’s most stunning roads and landscapes and through its most magical cities.


I led, managed and won initial pitch to Ferrari for the 2010 Ferrari Tribute rebrand. Partnered with senior clients to set strategy, design approach & creative staff. Responsible for final strategy, design and implementation.



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