Lancia Classic Weekend
The brand is known for its strong rallying heritage, and technical innovations such as the unibody chassis of the 1922 Lambda and the five-speed gearbox introduced in the 1948 Ardea. Despite not competing in the World Rally Championship since 1992 Lancia still holds more Manufacturers’ Championships than any other brand.
Lancia Classic Weekend is a contemporary tribute to the brand racing heritage.
I led, managed and won initial pitch to Lancia. Partnered with senior clients to set strategy, design approach & creative staff. Responsible for final strategy, design and implementation.