Zap2it.com: watch better
Zap2it is an American website and affiliate network that provides local television listings for the United States and Canada. Zap2it affiliates include Wave Broadband, Cox, Dish Network, Disney, The New York Times, the Los Angeles Times, and The Washington Post.
Over 70 different digital properties that weren’t consistent or in concert. Listings, shows and recommendations and category destinations weren’t integrated with behaviors and needs, and visitors often weren’t able to view content on their phones and tablets.
We reimagined the entire Zap2it brand and architecture to fit in the newborn Tribune Digital ecosystem, streamlining products, services, and brand inspiration, all under one roof.
I partnered with senior executives to set strategy, design approach & creative staff. Responsible for final strategy and all design and implementation.