Pietro Consavari is a designer, builder, and curious tinkerer.

Born and raised in Venice, Italy, he studied graphic design and visual communication at the Scuola Internazionale di Grafica in Venice, where he later returned as faculty to teach Art Direction and Graphic Design, including study-abroad programs for Boston University and Connecticut College.

After early art direction roles in Treviso and Milan, he founded Consavari Associati in 2002. Over the next decade, the studio partnered with global brands including Ferrari, Lancia Automobili,Ciba Vision, SBK Superbike, Novartis, Intimissimi, Calzedonia, and the City of Venice. Running an independent agency meant working in an environment of limitless creativity while staying grounded in the pragmatism of entrepreneurship.

In 2012, he moved to California to join RingCentral, leading design and the company-wide rebrand ahead of its 2013 Initial Public Offering on the New York Stock Exchange. He then joined the newly formed Tribune Digital in Palo Alto—the digital arm of entertainment giant Tribune—to reimagine the experience for millions of readers, listeners, and viewers.

From there, he joined Amazon at a pivotal moment in its hardware and voice revolution, as the company expanded into tablets, Fire TV, wearables, and the first generation of Echo and Alexa devices. He led product design for the core productivity suite on Fire OS 5, reimagining everyday applications through an Alexa-centric lens for more than 50 million users while helping shape early voice and living-room experiences.

While working across those three chapters, he was also building Birdeye from day zero—helping bootstrap the product from its initial concept to the early revenue traction that secured its Series A funding. At Series A, he joined Birdeye full-time to lead Design. Over the following decade, alongside building the global design organization, he stepped in at critical growth stages to lead key functions across both R&D and Go-To-Market—including Marketing, Product Marketing, and Web Development—helping scale the company to more than 110,000 business customers and over $130M in annual recurring revenue.

His work always comes back to five simple obsessions: building things that work, understanding humans, figuring out what makes humans happy, asking why things are simple, and exploring why we perceive something as beautiful—a pursuit he sums up as #beautifullysimple.

He lives and works in San Francisco.

Five Simple Obsessions

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01 / 05 · 01 · HOW IT WORKSBuilding things that work

Building things that work

Design is not a coat of paint applied at the end; it is the underlying mechanism, architecture, and reliability of the object itself.

02 / 05 · 02 · REAL PEOPLEUnderstanding humans

Understanding humans

Before touching pixels or code, observe how people actually think, hesitate, decide, and live in the real world.

03 / 05 · 03 · WARMTH & JOYFiguring out what makes humans happy

Figuring out what makes humans happy

Tools should never merely extract efficiency; they should return time, calm, autonomy, and quiet delight to the person using them.

04 / 05 · 04 · DOING THE HARD WORKAsking why things are simple

Asking why things are simple

Simplicity is the hardest discipline of all: absorbing immense systemic complexity so the human on the other side experiences effortless clarity.

05 / 05 · 05 · #BEAUTIFULLYSIMPLEExploring why we perceive something as beautiful

Exploring why we perceive something as beautiful

Beauty is the visible trace of care—the harmony of proportion, rhythm, and material truth that tells another human being: someone gave a damn.